July 29, 2014

Accumulating research and observational evidence show that the capacity for compassion and empathy are innate, and can be strengthened through conscious effort and focus. That these capacities enhance positive, effective relationships as well as greater internal wellbeing. It’s also becoming evident that these emotional attitudes and corresponding behavior are linked with greater business success, especially in the form of increased competitive advantage.

It’s good to see examples cited by successful business leaders, such as billionaire founder/CEO of Virgin Group, Richard Branson: “In business, as in nature, companies that want to survive aren’t mindlessly pursuing profits at the expense of people and the planet; they are smart enough to know that caring and cooperation are key.”

Branson was writing in Entrepreneur, in response to a question by a business owner about the reluctance of business leaders to consider anything but profit. According to Branson, “Business used to be a cutthroat world where the only thing that mattered was profit — but that’s changing quickly. It has become easier for people to learn which companies pursue profits at all costs and which behave ethically, and to make purchases based on those decisions.”

He emphasizes, “Don’t spend time worrying about organizations that don’t welcome or accept change — they’re not going to be around for long. Just keep looking for people who are willing to listen to your message and who genuinely care about something greater than themselves — those are the investors and partners you’ll be working with in the years ahead.”

And, “…recent research demonstrates the strategy’s benefits. Continue reading →