Even in the midst of our economic disaster that’s hitting all but the wealthiest Americans, a transformation is continuing within people’s orientation to work. I call it the rise of the 4.0 career. ??This growing shift concerns how men and women think about and pursue their careers. It also defines the features of organizations that they want to work for and commit to. This shift that I describe below transcends its most visible form: Generation X’s and, especially, Generation Y’s attitudes and behavior in the workplace. Those are part of a broader shift whose origins are within men and women at the younger end of the baby boomer spectrum.
I first encountered this while interviewing yuppies (remember them?) in the 1980s for my book Modern Madness, about the emotional downside of career success. I often found that people would want to talk about a gnawing feeling of wanting something more “meaningful” from their work. They didn’t have quite the right language back then to express what that would look like other than feeling a gap between their personal values and the trade-offs they had to make to keep moving up in their careers and companies. The positive ideals of the 60s seemed to have trickled down into their yearnings, where they remained a kind of irritant.
Flashing forward 25 years, those people are now today’s midlife baby boomers. Their earlier irritation has bloomed into consciously expressed attitudes and behavior that have filtered down into the younger generations, where they’ve continued to evolve. Today, they’re reshaping how people think about and pursue their careers within today’s era of interconnection, constant networking and unpredictable change.
I’ll oversimplify for the sake of highlighting an evolution of people’s career orientations:
Career Versions 1.0, 2.0, 3.0… And The Emerging 4.0
The 1.0 career describes Continue reading